YULILY China Tour: Exploring New Frontiers in the Global Smart Cleaning Market with MINFU Group

May 16, 2025 (GLOBE NEWSWIRE) — On May 12, 2025, global short-video commerce leader YULILY launched its China Tour with a strategic focus on consumer smart appliances. MINFU Group hosted the delegation as a premier partner, jointly advancing global supply chain integration and exploring new export pathways for smart home products to elevate “Made in China” worldwide.

YULILY Chief Operating Officer (COO) with MINFU GROUP CEO Robert.

I. MINFU & YULILY China Tour: Activating Smart Manufacturing Power

YULILY’s innovative “content + e-commerce” ecosystem aligns with MINFU Group’s commitment to “Connecting Inspiration, Brightening Lives” through cross-border collaboration.

During the 15-day tour spanning Guangdong, Hubei, and Zhejiang, MINFU Group showcased its leadership among 20+ visited enterprises. As the inaugural partner, MINFU demonstrated how premium Chinese manufacturing bridges global consumer demand.

Graham Richards, COO of YULILY, stated:
“China’s supply chain excellence commands global attention. Partnering with innovators like MINFU Group, we leverage our traffic advantages, influencer network, and digital marketing capabilities to unlock new markets.”

YULILY Chief Operating Officer (COO) in discussions with the head of Shenzhen Minfutech Industry and Trade Co., Ltd.

 

II. MINFU Group: Redefining Smart Cleaning Standards

Headquartered in Shenzhen’s Longhua District, MINFU Group operates a 20,000-sqm smart factory with 100+ R&D engineers and 100+ proprietary products. Its robotic vacuums and carpet cleaners, exported globally, set benchmarks for cost-effective innovation.

Our CEO emphasized during strategic discussions: MINFU maintains a monthly production capacity exceeding 100,000 units, with overseas markets driving 60% of total sales. To transcend the “high-quality at low-price” paradigm, the company is accelerating brand elevation through global channel development.

YULILY’s inspection of MINFU’s automated production lines praised precision assembly, modular design, and rigorous QC. The flagship BR181 Robotic Vacuum (3000Pa suction, sweep-mop-vacuum integration, auto-recharge) holds CE/ETL certifications. With 1M+ annual sales, it rivals premium global brands.

“MINFU’s solutions directly address overseas demand for high-performance value,” noted YULILY’s E-commerce Lead.

 

III. Closing Supply-Demand Gaps: MINFU’s Global Strategy

Amid domestic overcapacity and rising international demand, MINFU Group and YULILY established a three-pillar cooperation framework:

1. Data-Driven Product Optimization: Enhancing features like tank capacity for global households;

2. Influencer Marketing Activation: Utilizing YULILY’s “YLL-Star” program for localized promotions;

3. Integrated Channel Solutions: Leveraging YULILY’s cross-border logistics/payment/after-sales services.

The parties agreed on direct procurement for robotic vacuums and portable cleaners, with MINFU products entering YULILY’s platform. MINFU will deploy scenario-based content marketing via YULILY’s creator network, executing a dual-track strategy of tech differentiation and localized operations.

 

 

IV. From Supply Chain to Value Chain: MINFU’s Transformation

Against global trade headwinds, MINFU Group’s collaboration with YULILY carries strategic significance. YULILY’s COO emphasized: “Chinese manufacturing must target premium markets. Content-driven branding enables sustainable growth beyond price competition.”

MINFU concurrently announced plans to co-develop AI voice-interactive models for the North American market with YULILY, accelerating its transition from OEM to OBM.

V. Global Impact: Advancing Chinese Innovation

The tour’s first stop proves the viability of the “China Supply Chain + Global Platform” model. As MINFU’s products reach worldwide households, they symbolize Chinese smart manufacturing’s rise in the global value chain.

While YULILY proceeds to Zhongshan (lighting) and Yiwu (commerce) industrial belts, MINFU Group stands as a key protagonist in writing the next chapter of China’s supply chain globalization through “content + industry” synergy.